What is the difference between a flyer and a leaflet?
If you’ve ever needed something printed to promote your business, an event, or even just to spread the word locally, chances are you’ve come across both leaflets and flyers. And if you’re anything like most people I speak to, you’ve probably wondered, ‘Are they not the the same thing?’
Its a really common question I get asked as a designer, so in this post, I’m breaking it down in simple terms. What actually is the difference between a leaflet and a flyer? And when should you use each?
So, what is a flyer?
A flyer is usually a single sheet of paper (often A5 or A6 size) thats designed to catch attention quickly. Think of it as a fast, eye-catching way to share something like:
A sale or special offer
An upcoming event
A new shop or service launch
Flyers tend to be bold and straight to the point. They’re often handed out in the street, pinned up in cafés or shops, or slipped through letterboxes.
In a nutshell:
Short and punchy
Made for mass distribution
Not meant to last forever
They’re the kind of thing someone might glance at, make a mental note, and then (let’s be honest) toss in the recycling once it’s served its purpose.
And What About a Leaflet?
A leaflet is also a single sheet but it usually goes a bit further than a flyer. It’s often folded (bi-fold or tri-fold, for example), and it’s designed to give more information.
Leaflets are perfect for:
Explaining your services
Sharing a price list or menu
Giving a mini overview of your brand
They usually feel a little more premium i.e thicker paper, more structured design, and something people are more likely to keep or refer back to.
In a nutshell:
More detailed
Often folded
Used for branding or education
Lets see a quick comparison.
Flyer Leaflet
Purpose Quick promotion Detailed info
Paper. Thin, basic stock. Usually better quality
Folded? Rarely Often (bi/tri-fold)
Content Short & snappy More in-depth
Lifespan Short-term use Longer-term reference
When Should You Use Each?
If you’re promoting a one-off event, trying to drive quick attention, or doing a mass handout, go with a flyer.
If you want to explain what you do, showcase your services, or give people something to take away and keep, go for a leaflet.
From a Designer’s Point of View…
As someone who designs both flyers and leaflets regularly, I always say: it’s not just about the format. It’s about the purpose. The right choice can make a big difference in how people respond to your message.
Need help figuring out which one is right for your business? Or want a beautifully designed version that actually gets attention?
Let’s chat. I’d love to help you bring your ideas to life. Whether that’s through a bold flyer, an elegant leaflet, or something totally bespoke.
Thanks for reading! If you found this helpful, feel free to share or drop an email. I’d love to hear what you think.